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  • Holiday Shipping, Deliveries to Boom Higher than Ever in 2014

    Posted 17 November 2014 12:00 AM by Jennifer Andrasik

    Deliveries and shipping during the 2014 holiday season are expected to be more aggressive and intense than ever before. That’s according to eMarketer, who predicts retail ecommerce to grow to $72.41 billion this holiday season, compared to just $62 billion in 2013 and almost $54 billion in 2012. With that comes an enormous influx in efficient shipping and delivery support to meet the demand. Imagine being the United States Postal Services, shipping close to half a billion packages each ho...

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  • How to Navigate the Ups and Downs of Sales

    Posted 11 November 2014 12:00 AM by Jennifer Andrasik

    If your business is like most businesses and it relies on a steady flow of new sales opportunities, it can be tough to manage when the flow of sales is unsteady.  What do you do to minimize the red months? These steps will help you to navigate the ups and downs of sales. The Power of Free The Power of Free – ok, maybe you don’t have to mark down prices to free, but take a look at the services you’re delivering to your customers now.  You’re probably alread...

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  • Fear Factor: Scary Small Business Marketing Mistakes

    Posted 30 October 2014 12:00 AM by Jennifer Andrasik

    Is your small business sending lifeless emails to uninterested zombies? Dead silent to complaining customers? Scaring the pants off your Facebook followers? In the era of digital marketing, there are also new-age digital rules to keep customers engaged, happy and coming back for more. When promoting your small business, be sure to avoid these scary marketing mistakes. BEING DISTURBED BY DIGITAL Does the thought of managing things like a website, Yelp reviews, social media accounts and emai...

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  • HOW FLEET TRACKING COULD MAKE TRICK-OR-TREATING THE BEST EVER

    Posted 22 October 2014 12:00 AM by Jennifer Andrasik

    To some, Halloween may be synonymous with elaborate costumes, spooky decorations or terrifying horror movies. To the majority of kids, however, Halloween only means one thing: candy. Successful trick-or-treating is all about laying out an effective plan, including the times, routes and locations of neighborhoods that will result in the most delicious candy. So just imagine the haul a group of children could earn if they used a fleet management system. Today’s successful fleets use high...

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  • EMPLOYEE RETENTION FOR YOUR SMALL BUSINESS

    Posted 17 October 2014 12:00 AM by Jennifer Andrasik

    Employee retention is an important factor in the success of your small business. Simply put, a high turnover rate is expensive. It costs both time and money to train new employees and get them up to speed. Below are some easy-to-follow tips to increase employee retention. OFFER EMPLOYEE EDUCATION Good employees are curious. If you can be competitive with educational opportunities offered to your staff, you can satisfy your staff’s thirst for knowledge and avoid them looking to other ...

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  • Customer Experience Tips: 3 Goals for High Customer Retention

    Posted 10 October 2014 12:00 AM by Jennifer Andrasik

    Your small business needs customers to survive. Even more importantly, it is imperative that you retain your customers. All employees should have clear customer experience goals. Whether it is an account manager or a customer service representative, here are 3 goals that your employees should aim to achieve when interacting with your customers. Goal 1: Know what your customers want. It is important to have a high level of expertise regarding the product or service. But a superior account rep...

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  • Fall Overhaul: Make a Move to a Paperless Office

    Posted 7 October 2014 12:00 AM by Jennifer Andrasik

    When it comes to the fast-paced, unpredictable nature of owning a small business, spring shouldn’t be the only season dedicated to cleaning-house. According to Small Business Trends and CIO Magazine, moving toward a paperless office could be an autumn organizational move that makes productivity explode. Purging your office and ditching paper receipts are among the top five most recommended tips on Small Business Trends, specifically noting how much time is spent sifting through the file c...

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  • How to Use Video to Bolster Your Business Online

    Posted 2 October 2014 12:00 AM by Jennifer Andrasik

    In this age of reality TV shows and YouTube, online videos can have far-reaching impact on your small business. Better yet, they are easier to make than ever. Gone are the days requiring overly-polished videos with professional talent. A simple video is a great way to alleviate all kinds of hidden concerns that prospective customers have. It is a great opportunity for a prospective customer to see that you are normal, organized, creative, and easy to talk to, all in a succinct 60-90-seconds. H...

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  • Winter Planning and Summer Saving Tips for Landscapers

    Posted 26 September 2014 12:00 AM by Jennifer Andrasik

    As the summer slowly draws to a close – sooner than many had hoped – it’s already time for seasonal small businesses like landscapers to think ahead, keeping their eyes on the money. The fall season leaves plenty of opportunities to still collect cash, enjoying a steady income. But, with prime growing season from about April to early October, the real work starts in spring and tapers off as the months get chillier. “You'll need to market your services aggressively in t...

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  • How Small Businesses Should Prepare for Association Events

    Posted 10 September 2014 12:00 AM by Jennifer Andrasik

    While the first step in helping your business grow may be signing up for an association, the second is attending a conference or expo. Associations usually host annual trade shows, conferences or expos to bring massive amounts of industry professionals in one room for new education, networking and sharing trends in the industry. But how can you ensure that you’re making the most of the event? Joan Haller, PLANET’s director of education and events, offers up a few tips to small busi...

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