How Do Your Drivers and Technicians Represent You?
Written by Michael Raia
Your drivers and technicians are constantly in the public eye. Your logo is probably emblazoned on their truck. Once they leave your parking lot or garage, how are they representing your company?
- Do they speed and drive in an unsafe manner?
- Do they park in front of “gentlemen’s clubs” or bars in the middle of the day for “long lunches?”
- Do they perform side jobs using your vehicles and equipment without your knowledge?
Every vehicle that leaves your business is your brand. The way your employees behave in public is the way your company behaves. Wouldn’t you like to know if your brand is in trouble?
A fleet tracking system can answer all the questions above and much more.
Is Your Company a Bad Driver?
Speeding alerts can tip you off when someone on your team is driving in a consistently reckless manner. Sure, you want them to make their appointments, but not at the risk of dangerous driving. Maybe they’re not taking the best routes from job to job and that’s causing them to run late. A fleet tracking system can help you route better and even send accurate directions right to the driver’s Garmin unit.
Your Vehicles Are Billboards
Did you know you were advertising for the local “gentlemen’s club?” Well, you are. It’s 1:30pm and your van is parked right in front of Bob’s Doll House with your name in big, bright letters on the side. You’re effectively telling the world that your company gives Bob’s Doll House a ringing endorsement.
You’d like to take your employees’ word on where they are at any given time in the work day. In many cases, they’re going to be exactly where they should be and they’re going to be honest about it. But, as you know, you’re running a business. You have every right to know where your employees and your equipment are at any given time during work hours. GPS fleet tracking allows you to essentially circle places on the map your vehicles shouldn’t be and then alert you when they go there. How’s that for brand security?
Who’s the Boss?
Some business owners are happy to let their employees make extra money on the side using their vehicles and equipment. Are you one of them? Probably not. In fact, we’ve yet to meet a customer who approved of side jobs. Your expectation is likely that your investment in equipment is providing returns for your company, not an independent contractor. Not to mention the insurance risks.
Remember, your employees, your equipment, and your vehicles are your brand and you deserve to know how it’s being represented. GPS tracking can tell you everything you need to know.
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- Categorized under: Fleet, Fleet Safety, Fleet Tracking, Tips
