Watsonville Coast Produce, Inc.

Watsonville Coast Produce, Inc.
Watsonville, CA
www.coastpro.com
34 Vehicles

Decreased Fuel Costs

Over 60 years ago, Watsonville Coast Produce, Inc began as two young men farming in the Pajaro Valley and distributing their crops to local grocers. Now, they are a full-line wholesale distributor of conventionally grown and certified organically grown fruits and vegetables from a large range of shippers. They carry over 600 different items at any one time and also distribute fresh eggs and juices.

The Challenges

They wanted to gain better control over their fleet and reduce ever increasing fuel costs. Increasing productivity and improving customer service were also important goals.

The Benefits

They saw tremendous savings in both fuel and wage costs, reduced vehicle down time and a significant increase in productivity. Vehicle idling and out-of-route mileage has decreased. Customer satisfaction has improved through speed monitoring and more on-time deliveries.

The Savings

"We are on course to save $40,000 in fuel costs and $60,000 in wage costs in our first year with FleetMatics fleet tracking."
– Miguel Soto, Driver Supervisor