Benefits of technology

Investing in New Technology Is Easy...We Promise

Posted by Stacey Papp

The start of a new year is an exciting time for small businesses to officially invest in new technology. In the past five years, advancements in services like the cloud and mobile applications have given small businesses the capabilities to run a small shop with inexpensive and simple-to-use tools. Technology has leveled the playing field between small and large corporations.

However, great advancements often come with an even greater number of questions. That’s why we’ve outlined and addressed three of the top questions decision-makers may face regarding today’s technology:

1.Why the cloud?
If you haven’t started moving toward the cloud, consider yourself late to the party. Utilizing cloud-based professional services can take your business practices from a hassle to something helpful. There are a full range of inexpensive cloud-based tools that can store business information, manage scheduling, record billable and non-billable hours, generate invoices, project tracking, and so much more. Plus, the best part about utilizing cloud services is that information syncs remotely regardless of where and when you access it.

2.How do we embrace mobile technology?
Mobile applications and web interfaces are now ubiquitous with successful businesses, both big and small. It’s not only mandatory for businesses to have a website today, but a mobile-friendly website. From scheduling and reporting to communication and time management, there is app or mobile website for virtually any business need. Utilizing mobile technology to manage your business effectively and with less stress allows you more time to focus in on other areas. Another benefit to mobile apps is enabling your employees to work where and when they need to, including on the go. 

3.Is it worth the investment?
Aside from the fact that cloud services and mobile apps are relatively inexpensive, conducting research before purchasing any service is a wise decision. With endless choices from emerging technology, it is important to keep the end goal in mind. The two greatest questions any small business owner should be asking themselves before taking the leap are: What are our short and long term business goals? What services are going to best help us achieve these goals? 

While there’s currently a bevy of new technologies infiltrating small business practices, none are more pervasive – and arguably more important – than cloud and mobile technologies. Together, they create new opportunities for business productivity like never before. The final question remains: Are you ready to take the leap?

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