sustainable business practices

Green is the New Black: Why You Should Reduce Your Business's Carbon Footprint

Posted by Stacey Papp

Trends may come and trends may go, but it’s pretty hip these days to care about reducing your carbon footprint. There’s even a term for it – “conspicuous conservation,” also known as the

Prius Effect. Although there are lots of hybrid cars on the road, they are indistinguishable from the rest of the pack – except for the Toyota Prius, which has a highly recognizable design. 

Researchers say that driving a Prius gives its driver a “green halo.” Unlike a luxury car or a diamond tennis bracelet, a Prius is another kind of status symbol, one that says to the world, “Look at me! I care about the Earth!” 

There are reasons to be environmentally friendly other than to keep up with the kale-eating, Birkenstock-wearing Joneses. When it comes to reducing a business’s carbon footprint, savvy fleet business owners using sustainable business practices are seeing green – as in cash. 

Reducing your carbon footprint can help save money as well as energy and resources, making the planet a little bit nicer while keeping a business in the black. Check out these 5 ways using fleet management software can keep you mean, clean and green.

1. Save a tree. Moving to a digital solution can save the bushels of paper it takes to run a business, helping to conserve natural resources. An added bonus is that when everything is on a screen or mobile device, a business can spend far less money on paper – and employees can spend far less time shuffling through file cabinets or stacks of invoices when they can simple pull up info with a few clicks.

2. Stop being fuel-ish. Remember the gas shortages of the ‘70s, when people were admonished not to be “fuel-ish” about their gas and energy usage? It’s still good practice to conserve fuel when you can (in addition to saving money, who knows how long fossil fuels will be around), and fleet tracking software shows when drivers are speeding or driving aggressively, both of which suck up gasoline. The software then sends an alert to let the driver know to slow down and chill out.

3. Know before you go. Sometimes you know where you’re headed, but if you miss a turn or have to detour, that can throw off the whole trip by adding minutes and miles. A program that uses near real-time data to account for traffic and construction when plotting directions means that drivers are using the most optimal route for exactly that moment. This results in less idling in traffic and less driving around in circles, saving on fuel. It even means less stress for the driver – and customers will be pleased with the speed in which techs arrive.

4. Don’t idle wild. An idling vehicle can suck up a quarter to a half gallon of fuel per hour. If a vehicle is idling too long, in addition to a driver not being involved in work activities, he or she is using extra fuel and creating more greenhouse gas emissions. Fleet tracking software will show if a vehicle is idling for long periods of time and can send an alert to the driver. Additionally, when drivers know they are being monitored, they usually try to avoid speeding, idling and aggressive driving, so their driving is a lot kinder to the environment – and to the bottom line.

5. Dude, where’s my truck? Unauthorized usage of vehicles – after hours, or even during, if a driver is using it for personal errands – wastes fuel as well as puts more wear and tear on the vehicle. Fleet tracking software can alert managers immediately if there is any funny business going on with a particular truck.

Going green isn’t just for hippies anymore. It’s everyone’s job to make the Earth a better place to live – and if you can do it while saving money and improving operational efficiency, that’s what they call a win-win-win situation. For more information about how fleet management can increase productivity and reduce your carbon footprint, read more about Fleetmatics.

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