The Cost of Unsafe Driving
No one wants to drive next to that maniac on the road, let alone employ them. But what are the real costs to your business when employees have dangerous driving habits?
Reputation: One of the easiest ways to get your business out there is to have the name right on your vehicles. They’re moving billboards! But do you really want your name, or the name of your business, on the vehicle that is going 50 in a 30? Or peeling out at every green light? People notice hazardous driving, and even report it to the authorities. That can turn your business’s name into “DO NOT DO BUSINESS WITH US” moving billboard. If your employees’ flagrant driving may be costing you customers, tracking harsh driving events can help save your business’s reputation.
Maintenance: Knowing which drivers have a lead foot and who needs to take turns a little more slowly can save you money on maintenance. How long will tires last if your driver is taking turns too quickly? What does it do to the brakes when your employee habitually tailgates? Patterns will emerge, and you’ll start to see the correlation driving habits and how vehicles are treated. This is company equipment they’re using!
Fuel Costs: Putting the pedal to the metal at every green light will burn up fuel in no time, and it’s well-known that miles per gallon is tied to speed. The Department of Energy has stated that every 5 MPH over 50 is akin to paying an additional $.14/gallon.* Why should you be paying for your employee’s need for speed? It can be frustrating to feel like you’re bleeding money on fuel when simple changes to driving habits can stop that flow.
Safety to Employees and the General Public: The most important reason for the rules and regulations of the road is to protect those on the road. In the unfortunate event that your employee causes an accident, you may have a lawsuit on your hands. If your employee is injured in an accident, how will you fill the gaping hole in your workforce? How much will your insurance premiums increase? An accident may also take an emotional toll on the parties involved.
Accidents may happen (that’s just life), but an ounce of prevention is worth a pound of cure. If you see alarming behavior, take the opportunity to coach your drivers into more responsible habits. Use real scenarios they may have encountered and cite specific incidents in which they’ve been involved. Back up your position with hard evidence and data. If you can reduce the likelihood of accidents caused by, or involving your employees, you can rest easier knowing you took the steps to help protect yourself, your business and your wallet.
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About the Author: Kylee Raney is a Fleet Optimization Consultant at Fleetmatics. In her role, she helps customers and business owners understand and utilize Fleetmatics’ services to improve business practices. She also has the loudest sneeze in the office and is well-known for mooching any free food. In her spare time, she enjoys bargain hunting and side hustles, writing children’s books, and creating costumes for her freelance Princessing.
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