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GPS Vehicle Tracking Wins More Business

by Stacey Papp

gps tracking to win more business
Don't let competitors steal your clients and prospects!

Many of our customers started out leery of GPS vehicle tracking. What will my drivers think? Is it reliable? Is it anything more than just seeing my trucks on a map? These are all valid concerns for any business owner.

The truth is our customers routinely look back on those kinds of questions and shake their heads, wondering what they were worried about. For instance, after just the first year Mark Sperry, Service Manager at Fettes, Love & Sieban, says he brought in $60,000 in additional revenue just through increased productivity. How does vehicle tracking help a company bring in more money? Better dispatching, more efficient routing, more accurate invoices, even fewer calls between drivers and the office.

Let's look at an example of how a plumber without tracking might handle a service call:

The office gets a call from a homeowner who's ankle-deep in water. The homeowner is in a less-traveled part of town unfamiliar to the dispatcher. The dispatcher goes to Google Maps, types in the address from the panicked homeowner and sees it's on the other side of town. The homeowner wants to know how soon someone can be there. The dispatcher says she'll call back as soon as possible, hangs up and starts calling technicians. She starts with Bill, who she thinks might be nearby. Turns out Bill is on the other side of town still finishing up an earlier job. She calls Ray, who doesn't answer (probably under a sink, she thinks). She calls Annie, Steve, Wayne. No one is nearby. Suddenly the phone rings again. It's Oscar and he's calling to say he finished his last job early and is on his way back to the office. The dispatcher asks which job he finished and it turns out it was three blocks away from the panicked homeowner. Unfortunately he's almost back to the office. "Turn around Oscar! Go back north to 1615 Elm Terrace! There's a broken pipe!" Oscar grumbles and turns around. The dispatcher calls the panicked homeowner to say someone's on the way. Unfortunately the homeowner, who wasn't about to stand around waiting, has already called a competitor who's on the way.

Now let's look at how the same plumber with GPS tracking handles the call:

The office gets a call from a homeowner who's ankle-deep in water. The homeowner is in a less-traveled part of town unfamiliar to the dispatcher. The dispatcher pulls up their GPS tracking software and sees not only where the client is, but that one of her technicians; Oscar is on the move three blocks away. She sends Oscar directions directly to his Garmin GPS unit and he's there in minutes, helping the homeowner.

The lesson? You probably just earned a customer for life, thanks to GPS vehicle tracking.