Each year, Moveable Feast’s fleet of eight vans travels about 200,000 miles total to serve Baltimore’s
sick and poor. Moveable Feast is a charitable organization based in Baltimore that provides meal delivery
and transportation services for low-income residents with life threatening illnesses.
The $3 million nonprofit depends on donors to fund its ongoing operations. Moveable Feast’s reliance on
contributions means the organization must operate as efficiently as possible. In November 2011,
Moveable Feast’s senior managers decided to try a GPS fleet tracking system to improve its financial
The agency considered several options and ultimately decided on Fleetmatics because it was the most
cost-effective solution for the organization’s needs, says Thomas Bonderenko, Moveable Feast’s
executive director. “The monies that we use to do our services are all made by donations, so Fleetmatics
has helped us be better stewards of those monies and help to create a more accountable and responsible
staff,” Bonderenko says.
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Since deploying Fleetmatics to six of its vehicles, Moveable Feast has identified and eliminated some
misuse of agency vans and saved money in fuel. The organization is still in the process of evaluating fuel
savings, but Bonderenko estimates that Moveable Feast has saved approximately $400 a month in fuel
since deploying Fleetmatics. The savings primarily come from more efficient routing and less vehicle
misuse by employees.
THE MOST DIRECT ROUTE
Prior to installing GPS tracking, Moveable Feast’s managers didn’t know the location of their vans
between the time they departed the office and arrived at a client’s residence. They suspected some
misuse of vehicles but had no way to prove it. “On our light delivery days it was taking just as long
to complete routes as it did on the heavy delivery days,” Bonderenko recalls.
Moveable Feast explored the possibility of a GPS fleet-tracking solution based on the recommendation of
another organization. Bonderenko says he considered several different options but settled on Fleetmatics.
Other solutions offered unnecessary features that would have required an additional investment.
Fleetmatics offered a more customizable package, Bonderenko says.
“Fleetmatics was the option that was the most appealing to us,” he says. “Our No. 1 priority was being
able to track our vehicles – where our vehicles are, how long they were parked at a particular place.
That was important to us. The routing option has been helpful to us as well.”
For instance, Moveable Feast managers realized drivers delivering to some rural areas in Maryland were
taking inefficient routes, including driving on back roads instead of the freeway. By rerouting the drivers,
the agency is saving approximately 10 miles per day in travel distance, Bonderenko says.
CHANGING EMPLOYEE BEHAVIORS
Initially, Bonderenko didn’t tell his employees that he installed a GPS tracking system. He wanted to
establish a baseline for any issues that existed before the Fleetmatics deployment. Managers tracked the
drivers for the first three months without disclosing that the system was in place. Driver behavior
changed almost immediately after the organization told them about the system, Bonderenko says. “What
resulted was a much greater sense of accountability when you know you’re being tracked,” he explains.
Moveable Feast’s drivers make 30 to 50 deliveries a day starting at 6 a.m. When they arrive in the
morning, the drivers receive routing instructions for each of the day’s deliveries directly to the GPS
units installed in their trucks. Fleetmatics directs the driver to each stop based on the most direct route.
When the transportation manager arrives at his office, which is typically after the driver’s 6 a.m. start time,
he can monitor what time the driver left the office, what time the driver arrived at the first stop and then
periodically check to see where the driver is along his route.
“The transportation manager can check to see whether we are on time, if the driver is where he should
be, if he’s gone off course and if so, for what particular reason,” Bonderenko says. “All of this plays into
our driver accountability. If the driver made a detour to get lunch or use a public facility, the
transportation manager can check to see whether the driver has called his supervisor to notify him he’s stopping.”
Since deploying Fleetmatics, most drivers have become more diligent about their route selection and
break times, according to Bonderenko. But the agency did have to fire one driver who was abusing his
privileges. The driver consistently veered off course. Managers tracked his movements via Fleetmatics
and discovered he was driving nearly 10 miles out of the way each day. The driver initially denied he was
violating agency policy. He later admitted he was going home up to three times a day after managers
confronted him with the Fleetmatics reports.
While drivers are more aware of their actions, Moveable Feast’s senior management is noticing benefits
to the bottom line. The organization can monitor the fuel economy of its vehicles with Fleetmatics Fuel
Card reporting feature. The fuel reports provide the actual miles per gallon of each vehicle and can set
a benchmark for vehicle fuel performance. The tool alerts managers when a vehicle’s miles per gallon
exceeds the benchmark and provided possible sources of the discrepancy, including speeding, idling or
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